Sony’s CEO, Sir Howard Stringer’s speech at Wall Street Journal event last week compared and contrasted Sony’s achievements and goals with its admired competitor, Steve Job’s “Apple”. While Sony focuses on multiple products, Apple focuses on a few items with its main emphasis on marketing of those products. Sony has seen a consistent loss in … Continue reading Sony’s marketing plan
Copy and paste this URL into your WordPress site to embed
Copy and paste this code into your site to embed